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web 2.0 时代的银行业思考

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发表于 2011-6-28 11:14:02 | 只看该作者 |只看大图 回帖奖励 |倒序浏览 |阅读模式
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文件格式: pdf
文件页数: 12
文件语言: 英文
文件原作者: 博斯公司
成文时间: 2011
摘要或目录: Abstract:
It is time for the retail banking industry to come to terms with Web 2.0 and take advantage of the many opportunities it offers. Success in the new Web 2.0 world will require a clearly defined strategy that includes involving the bank’s customers in its marketing efforts, creating a carefully blended product portfolio with new segment-specific offerings, and investing in the Web 2.0 technologies needed to pull the entire effort together.
文件截图: -
Abstract:
It is time for the retail banking industry to come to terms with Web 2.0 and take advantage of the many opportunities it offers. Success in the new Web 2.0 world will require a clearly defined strategy that includes involving the bank’s customers in its marketing efforts, creating a carefully blended product portfolio with new segment-specific offerings, and investing in the Web 2.0 technologies needed to pull the entire effort together.

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BoozCo-Web-2.0-Banking[1].pdf

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售价: 1 枚贝壳  [记录]

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发表于 2011-7-8 09:10:56 | 只看该作者
嗯,这是银行业长远的考虑。
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发表于 2011-7-11 16:45:28 | 只看该作者
资料貌似不错,积累贝壳数,先收藏
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