点击这里可以发送分享哦!

找更多的资料吗?点我立即搜索!!
查看: 3738|回复: 0
打印 上一主题 下一主题

Mobile payments 2012

[复制链接]
跳转到指定楼层
楼主
发表于 2012-3-26 12:28:09 | 只看该作者 回帖奖励 |正序浏览 |阅读模式
资料
文件格式: pdf
文件页数: 100
文件语言: 英文
文件原作者: Innopay
成文时间: 2011-9
摘要或目录: Contents
Preface ............................................................................................................................... 4
Innopay on mobile payments ............................................................................................... 5
Management summary – My mobile, my wallet? ................................................................. 9
PART 1: GENERAL TRENDS AND DEVELOPMENTS
1 The mobile payments ecosystem explained .............................................................. 12
1.1 Defining mobile payments ...................................................................................... 12
1.2 Mobile payment categories .................................................................................... 13
1.3 Mobile payment enabling technologies ................................................................. 16
1.4 Key stakeholders ..................................................................................................... 18
2 Mobile payments at a tipping point? ........................................................................ 21
2.1 The rise of smartphones ......................................................................................... 22
2.2 Mobile apps adding functionality ........................................................................... 23
2.3 Changing consumer needs ...................................................................................... 24
2.4 The tipping point: we are not there yet ................................................................. 26
3 The hype -or hope- of NFC ........................................................................................ 28
3.1 Drivers for NFC adoption ........................................................................................ 29
3.2 Obstacles to overcome ........................................................................................... 32
3.3 Putting the hype into perspective .......................................................................... 36
PART 2: TRENDS AND DEVELOPMENTS PER REGION
4 Europe: working together on mobile payments ......................................................... 39
4.1 The European mobile payments landscape divided in two .................................... 39
4.2 Multi-stakeholder collaboration on implementing NFC ......................................... 43
4.3 CASE STUDY: CITYZI ACHIEVING NFC IN NICE, FRANCE .......................................... 44
4.4 M-SEPA: collaboration on a European level ........................................................... 46
Mobile payments 2012 - Contents
8
5 North America: betting on NFC ................................................................................. 48
5.1 Overview of the North American mobile payments landscape ............................. 48
5.2 Smartphones changing people’s behaviour ........................................................... 52
5.3 Betting on NFC ........................................................................................................ 54
5.4 Alternative contactless methods for proximity payments ..................................... 58
5.5 Mobile phone used as PoS device .......................................................................... 62
5.5.1 CASE STUDY: THE RISE OF SQUARE ........................................................................ 64
6 Asia: a fragmented market ....................................................................................... 65
6.1 Differentiation based on market segmentation ..................................................... 66
6.2 Each service fulfills different needs ........................................................................ 67
6.3 Countries vary between sophisticated and simple services ................................... 71
7 Latin America: the next frontier ................................................................................ 76
7.1 Gap between internet and mobile penetration ..................................................... 77
7.2 Battle between banks and MNOs ........................................................................... 78
7.3 Mobile remittances fail to deliver on promise ....................................................... 81
7.4 Brazil leading the continent .................................................................................... 82
7.5 CASE STUDY: TELEFONICA & MASTERCARD COMBINING FORCES ......................... 83
8 Africa: a success story in banking the unbanked ........................................................ 85
8.1 Still much potential to grow ................................................................................... 85
8.2 Key players are acting ............................................................................................. 88
8.3 The success story of M-PESA .................................................................................. 89
8.4 West Africa on its way to becoming Africa’s hottest market ................................. 90
8.5 CASE STUDY: ORANGE IN WEST-AFRICA ................................................................. 91
PART 3: ANNEXES
Annex 1: Glossary .............................................................................................................. 94
Annex 2: References .......................................................................................................... 98
Annex 3: About the editors and publishers ......................................................................... 99
文件截图: -
Innopay Mobile payments 2012.pdf (1.28 MB, 下载次数: 2, 售价: 3 枚贝壳)

点评

完全不用花费贝壳在这里下载。到发布原文的Innopay公司的网站上publications页面上就能下载包括这篇在内许多免费资料,只要注册一下便可。  发表于 2012-9-8 18:37
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

Copyright@支付产业网   |   京ICP备17067647号-3   |   联系我们
返回顶部